HELPING SMALL BUSINESSES THRIVE

SAP Concur wanted to create a community that gave small and midsize businesses, especially those led by women and people of color, all the resources they needed to thrive and grow. Using American Express OPEN Forum as our North Star, The Storied Future built a thought leadership content strategy and then brought it to life through insights, stories, articles, and a TEDx style show featuring thought leaders, influencers, and experts.

Narrative Fuel

Mining Atomic Stories

To help SAP Concur make their community a center of gravity for small businesses, we went to the source—small business leaders, experts, and the folks who influence buyers. We interviewed them to uncover their atomic stories and the transformative insights that are key to building a thriving community.

Content Strategy

Path to Growth

After launching SAP Concur’s small business messaging framework and their small business site, we built a content marketing strategy for their small business community. Our awareness and engagement strategy focused on the creation, curation, atomization, and distribution of high-value content across the buyer journey, with a significant emphasis on articles and videos that would earn trust, educate, and inspire our audience.

The Digital Experience

SAP BUSINESS EXCHANGE

We worked directly with SAP Concur’s audience, tapping into a diverse range of business leaders and buyer influencers, to create content that would not only advance SAP’s goals but also elevate the platform of our authors and speakers.

How to Start Finishing Your Most Important Projects

“When we let other people and expectations set our priorities, we rob the world of our own unique contributions. When we do the work that makes us come alive – that’s tied to our identities and dreams and strengths – we’re planting a tree that feeds ourselves as well as others.”

CHARLIE GILKEY
OWNER, PRODUCTIVE FLOURISHING

CEO Shares Her Style for Managing Start-up Risk

“The answer to how to build a business lies in the grey area between bold decisions and time to research. But what matters most are the results.”

Ambika Singh
Chief Bosslady, Armoire

How to Find the Hidden Risks in Your Financial Statements

“Building regular risk analysis into the rhythm of your business can help you head off problems before they become painful. That’s because your financial statements […] contain nuggets of truth that can help you make better decisions about the future.”

JULAINE SMITH,
CPA MANAGING PARTNER OF Ametra

Necessity is the Mother(hood) of Invention

“Providing a parent-friendly workplace doesn’t have to be expensive or difficult. Embrace how motherhood and fatherhood can inspire their creativity at work.”

AMY NELSON FOUNDER,
THE RIVETER