What
we’re All
about

Creativity is a team sport, which is why we’ve built a tight-knit collective of purpose-driven narrative strategists, creatives, and marketers. Every person on our team is fiercely committed to helping B2B leaders own the future through our superpowers of mining atomic stories, crafting strategic narratives, and building content marketing campaigns that change minds, change behavior, and change what happens next.

Our Story

Creating Gravity

The Storied Future took flight in 2016 to help B2B leaders win the future through the power of atomic stories. Not stories dreamed up by a brand or an agency, but stories that come from the real-life experiences of customers, employees, experts, and innovators. Stories that have the power to create gravity and transform the future.

Our Hover Hare logo mark, designed by Evan MacDonald, represents this journey to what’s next while capturing our love for the ride. When our team combines our limitless imagination with our expertise in strategy, creative, and content, we can help you create your own future center of gravity—a lasting narrative that changes everything for you and your customers.

Our Values

WE MIGHT BE A GOOD FIT IF YOU VALUE…

Creative Bravery

You embrace thinking big, and you’re brave enough to bring big ideas to life

Building for Humans

You earn buyer trust by building strategies that begin and end with the customer

Mutual Respect

You are kind, you avoid playing games, and follow through on your commitments

The Team

MEET OUR STORIED
PEOPLE

Founder & Principal

Chris Hare

Chris is happiest when he’s helping business leaders and brands uncover the future they want to create and then helping them get there through the power of narrative. In 2016, after tours of duty at Amazon, Microsoft, and the agency world, Chris launched The Storied Future to help enterprise leaders build storied brands that own the future.

Chief of Stuff

Jaimee Roy

Jaimee is a linchpin at The Storied Future. She identifies the trains, organizes the trains, puts the trains on tracks, and keeps the trains running. She’s also responsible for wrangling our principal, Chris Hare, and does all the behind-the-scenes stuff he’s not good at so he can spend more time doing what he does best.

Account Director

Jacci Johnson

Jacci has over 20 years of marketing and creative agency experience in the role of client services. Her style is elevating others, bringing empathy, sparking curiosity, and finding humor in everyday interactions. Bringing her authentic self to work has allowed her to cultivate a practice of true client support for senior clients at major brands including XBOX, Windows, Surface, AWS, HP, Melinda Gates Foundation, and more.

Executive Strategist

Megan Averell

Megan founded her consultancy, The Insight Inn, a qualitative research and strategy firm, to bring people back into the heart of business decision-making. The aim of The Insight Inn is to delve into what truly motivates people, and energizes them at the core, so they might truly be seen and understood by the companies that attempt to reach them. In five years, The Insight Inn has been proud to serve varied clients such as AT&T, Jamba Juice, LinkedIn, Bacardi, Redfin, and Blue Cross Blue Shield, among many others.

Senior Writer

Jessie Kwak

Jessie is a senior B2B copywriter as well as the author of numerous science fiction novels. Her superpower is uncovering the human story and using it to transform the dry barren wastelands of B2B marketing into verdant fields where brands and their buyers can thrive. She is also the author of From Chaos to Creativity: Building a Productivity System for Artists and Writers.