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  • September 8, 2023

WIN THE MOMENT

 

B2B Marketing doesn’t have to suck. And while it usually does, we’re proudly doing our part to change that.

In their MarketingWeek article early this year, Jon Lombardo and Peter Weinberg wrote, “The human brain tends to remember emotions and forget facts. And the stronger the emotion, the stronger the memory. Applied to B2B In their MarketingWeek article early this year, Jon Lombardo and Peter Weinberg wrote, “The human brain tends to remember emotions and forget facts. And the stronger the emotion, the stronger the memory. Applied to B2B marketing: if your ad makes a buyer laugh or cry or smile, your message is much more likely to be recalled in a buying situation.”

This launch video for Outreach Kaia made a lot of folks smile, including us, and we had a blast working on it with our clients at Outreach and our friends at COLOR.

 

Principal, The Storied Future
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Back to blog
  • September 8, 2023

WIN THE MOMENT

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This is a super large text of body, i dont know how to fill this up since its 3 am an im full of coffe. My brain work fine but my eyes are soring a bit and they are red. Kiri, my cat, is sleeping peacefully after running arround all day. My gf will kill me when she discovers im stilla awake lmao.

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This is a super large text of body, i dont know how to fill this up since its 3 am an im full of coffe. My brain work fine but my eyes are soring a bit and they are red. Kiri, my cat, is sleeping peacefully after running arround all day. My gf will kill me when she discovers im stilla awake lmao.

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This is a super large text of body, i dont know how to fill this up since its 3 am an im full of coffe. My brain work fine but my eyes are soring a bit and they are red. Kiri, my cat, is sleeping peacefully after running arround all day. My gf will kill me when she discovers im stilla awake lmao.

CALLL OUT FORMAT

▸ A 90-minute discovery session to explore your story and a 1-hour narrative coaching session.

▸ A edited 30-60 minute interview. Delivered as a podcast, a video, or both, with a custom introduction and conclusion from Chris.

▸ The raw transcript and recordings that you and your team can use to build your brand and advance your thought leadership.

CALLL OUT FORMAT

A 90-minute discovery session to explore your story and a 1-hour narrative coaching session and a 1-hour narrative coaching session and a 1-hour narrative coaching session and a 1-hour narrative coachin.
wRITTEN BY: Chris Hare
Chris is happiest when he’s helping business leaders and brands uncover the future they want he power of narrative.

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