Jennifer Riel is Partner and Chief Strategy Officer at IDEO, where she works with leaders to solve their most challenging problems at the intersection of design thinking and strategy. She is also an adjunct professor at the Rotman School of Management and co-author of Creating Great Choices: A Leader’s Guide to Integrative Thinking with Roger L. Martin, former Dean of the Rotman School of Management. It was shortlisted for Canada’s National Business Book award. She has published articles in Harvard Business Review, Globe and Mail, Businessweek, Strategy Magazine, Rotman Magazine and more.

In this fascinating and wide-ranging episode, Jennifer and Chris discuss:

• The five essential questions at the heart of any business strategy
• The beauty of being wrong, the costs of not embracing this narrative, and how being wrong can help you build a better strategy
• The false promises of the consensus narrative and why you should leave it behind and embrace tension
• How to effectively communicate your strategy from the boardroom to the buyer, and beyond

And much more!

ADDITIONAL RESOURCES

• “The Importance of Being Wrong | Jennifer Riel | TEDxToronto” (YouTube)
• “The 7 Myths of Strategy” by Jennifer Riel (IDEOU)
• “The Current State Of Integrative Thinking With IDEO’s Jennifer Riel” by Dan Pontefract (Forbes)