Episode 5

A Father, His Daughter & the Path to True DEI


Managing Partner, Yardstick Management

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Our guest on the fifth episode of The Storied Future Podcast is Dr. Ebbie Parsons, III.

Ebbie is the Founder and Managing Partner of Yardstick Management, a renowned Black-owned management consulting firm based in Atlanta, Georgia, that helps clients transform their organizations to be more diverse, equitable, and inclusive. They’ve consulted with some of the top companies in the world, including Netflix, Prudential, EY, Whirlpool, Amazon, Medtronic, and LinkedIn.

Ebbie embodies a relentless pursuit of a future defined by true equity and inclusion that flows from the boardroom to the front lines of a company.

In this conversation, Chris and Ebbie talk about

  • Ebbie’s dream of becoming an astronaut as a five-year old in Detroit, and the belief his parents instilled in him that he could achieve anything he set his mind to
  • His jarring transition from Detroit to what he calls the “real world”, where he saw how the evil of racism wreaked havoc on people’s beliefs about the future and their access to opportunity
  • A meeting at Olive Garden in 2003 where he and his friends cast a vision for the future that led to the creation of Yardstick Management
  • The future he envisions, and how C-suite leaders can move beyond performative DEI initiatives to bring about true and lasting change

And much more!

Content warning: In this episode, Ebbie recounts his experience with a threat of racialized police violence.


Ebbie’s LinkedIn

Dr. Ebbie Parsons, III is the Founder and Managing Partner of Yardstick Management, where he leads the organization’s vision and growth. Yardstick Learning is a leading global strategic management consulting firm that provides strategy and change management services to mission-driven organizations.

He is a seasoned business executive with a passion for intentional impact who has been applauded for his strategic thinking, engaging leadership, and results-oriented mindset throughout his successful career.

Leveraging his wealth of experience and expertise in business and education, he launched Yardstick Management with a vision to become a leader in transforming and impacting the global landscape of the management consulting industry. Less than a decade later, Yardstick has become a world thought leader and powerhouse in providing specialized management, diversity, equity and inclusion, and executive search consulting services to renowned mission-driven brands and organizations worldwide. Yardstick is committed to building its clients’ internal capacity to enhance their ability to deliver extraordinary results to their constituents.

Dr. Parsons holds a B.S. in Industrial Engineering from the Florida A&M University/Florida State University College of Engineering, an MBA from the Carlson School of Management at the University of Minnesota, and a Doctorate in Educational and Organizational Leadership from the University of Pennsylvania.