left tight Erica Brinker
EPISODE 12

The Brand Builder Who Drove Demand Through the Roof

Erica Brinker, Chief Commercial Officer and Head of ESG, Array Technologies

Subscribe: Apple ~ Spotify ~ Google

Chris is joined by Erica Brinker, Chief Commercial Officer and Head of ESG at Array Technologies and an extraordinary leader who knows how to build a brand and prove her impact.

Prior to Array, Erica was CMO at Honeywell, an industrial that historically didn’t believe in marketing. She drove demand through the roof for Honeywell by building a brand campaign that is still driving impact years later. Erica’s insights and approach should prove incredibly valuable for CMOs who are leading through the turbulence of this current economy.

Chris and Erica cover:

  • Erica’s early years as a marketer working at Kate Spade, Tiffany, and Ralph Lauren, in a world where brand was everything
  • The path she blazed to become Chief Marketing Officer at Honeywell
  • Honeywell’s Futureshaper brand campaign, which aligned everyone from the buyer to the C-suite at Honeywell around a shared vision of the future
  • How you can earn and grow a trusted relationship with your CFO
  • How Erica’s desire to change the future of the planet for her kids led to her current role at Array

And much more!

ABOUT ERICA

Erica’s LinkedIn

Erica Brinker is a technology-, data-, and mission-driven problem solver with 25 years of diverse corporate strategy, brand & marketing, ESG, media relations, communications, business development, operations, and sales experience. She has held global leadership roles with Fortune 100 and multinational brands including Honeywell (NASDAQ: HON), Array Technologies (NASDAQ: ARRY), Polo Ralph Lauren (NYSE: RL) and Tiffany & Company (LVMH). Erica is passionate about the clean energy transition and sustainable business practices.

Erica is currently the Chief Commercial Officer & Head of ESG for the global leader in renewable energy, Array Technologies. In this role she leads product management, customer & product support, marketing & product management, strategy, ESG, sales enablement, and government relations for the fast-growing company. Before joining Array, Erica spent 10 years with blue chip leader Honeywell, where she was Chief Marketing Officer and Vice President Commercial Excellence.

Erica has her MBA from Thunderbird School of Global Management and her bachelor’s from Pennsylvania State University. She completed a Harvard Business School certificate program in Sustainable Business Practices. Erica resides in Phoenix, Arizona, with her five children and husband.

ADDITIONAL RESOURCES