When I was a kid, Little Bear was one of my favorite series of books. His dad never seemed to be around (climbing the corporate ladder?), and his mom would send him off into the backyard to play for hours on end. Little Bear had friends, but his best friend seemed to be his imagination. He would take a cardboard box, for example, put it on his head, and then all of a sudden find himself on the Moon. That really resonated with me as a kid as I spent probably way too much time in my imagination and countless happy hours running through fields, playing army in the woods, and transforming myself into characters.

Fast forward to the launch of The Storied Future, and my logo, dubbed the Hover Hare, brings together the whimsy and imagination of the wood-carved Little Bear-look from the 1950s, along with the idea that a narrative can create an irresistible center of gravity that has the power to propel a leader, a company, or an industry toward a better world. A world where a CEO is known and celebrated for what they’ve accomplished, who they took with them, and who they became in the process. In short, a world led by storied CEOs.