Win the Moment

Chris Hare

Chris is happiest when he’s helping business leaders and brands uncover the future they want to create and get there through the power of narrative. In 2016, after tours of duty at Amazon, Microsoft, and the agency world, Chris launched The Storied Future to help enterprise leaders build storied brands through the power of atomic stories.

B2B Marketing doesn’t have to suck. And while it usually does, we’re proudly doing our part to change that.

In their MarketingWeek article early this year, Jon Lombardo and Peter Weinberg wrote, “The human brain tends to remember emotions and forget facts. And the stronger the emotion, the stronger the memory. Applied to B2B In their MarketingWeek article early this year, Jon Lombardo and Peter Weinberg wrote, “The human brain tends to remember emotions and forget facts. And the stronger the emotion, the stronger the memory. Applied to B2B marketing: if your ad makes a buyer laugh or cry or smile, your message is much more likely to be recalled in a buying situation.”

This launch video for Outreach Kaia made a lot of folks smile, including us, and we had a blast working on it with our clients at Outreach and our friends at COLOR.

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