SAP Concur Small Business Show

Helping Small Businesses Thrive and Grow

After leading the creation of SAP Concur’s messaging for small and midsize businesses, The Storied Future built the content strategy for their small business community and then created dozens of articles and videos that enabled SAP Concur to elevate its approach to SMB marketing.

To ensure authenticity, we partnered with subject matter experts,, small businesses, and influencers—with insights covering everything from Women in Business to Empowering with Data, and from Purpose Beyond Profit to Finance and Risk Management.

Julaine Smith, CPA

Bringing the future to life

This video was produced by our partner, Vossler, and it reflects the messaging and strategy work that we helped SAP Concur’s leadership establish.