SAP Concur Small Business Community

After leading the creation of their new SMB messaging, we built the content strategy for their small business community and then created dozens of articles and videos that enabled SAP Concur to elevate its approach to SMB marketing. To ensure authenticity, we partnered with SMEs, small businesses, and influencers—with insights covering everything from Women in Business to Empowering with Data, and from Purpose Beyond Profit to Finance and Risk Management. This video was produced by our partner, Vossler, and it reflects the messaging and strategy work that we helped SAP Concur’s leadership establish.