This global content marketing campaign was led by our principal, Chris Hare, for Microsoft Dynamics. It targeted enterprise sales VPs–an audience largely made up of highly-driven competitors with a strong interest in sport. The research and the campaign were focused on how to create a high-performing sales organization. Chris brought the campaign to life through a closed-loop content marketing strategy with 50+ connected assets that helped potential customers make the journey from the top of the funnel through to marketing qualified leads. He also led the production of a new brand photography and video library in partnership with creative powerhouse Motofish that demonstrated how Microsoft helped transform companies by seamlessly bringing together people, process, and technology.
Today, we use this same approach to content marketing strategy to build out closed-loop content marketing campaigns for our clients at Amazon, SAP Concur, and Microsoft.