Amazon Services Brand Campaign

My job was to build customer trust in third-party sellers while also making them aware of the opportunities to start and grow a business with Amazon. With that in mind, I produced a brand-anthem video and launched this digital campaign—resulting in 250+ million impressions on the home page of Amazon. As the project owner, I managed creative strategy, agency, and digital and social campaigns, while also serving as copywriter on the site and digital campaign. I achieved buy-in from three different directors, the VP, and the SVP, with additional review by Jeff Bezos.