Chris was tasked with building customer trust in third-party sellers while also making them aware of the opportunities to start and grow a business with Amazon. With that in mind, he produced a brand-anthem video and launched this digital campaign—resulting in 250+ million impressions on the home page of Amazon. As the campaign owner, he managed creative strategy, agency, and digital and social campaigns, while also serving as copywriter on the site and digital campaign. And he achieved buy-in from three different directors, the VP, and the SVP, with additional review by Jeff Bezos. If you want a good story, ask him how that review went.